EXECUTIVE BRIEFING
LEADING INNOVATION AT SCALE—
How to Unlock Creativity in Complex, Fast-Changing Organizations
Caravelle Saigon Hotel
Ho Chi Minh City
August 14, 2025 | 8:30 AM – 12:00 PM
Vietnam is shifting. So must its leadership.
In an era of tighter capital, stricter governance, and rapid reform, innovation isn’t just product-driven — it’s leadership-driven.
As organizations scale, innovation slows. Bureaucracy creeps in. Risk tolerance drops. Leaders default to efficiency over creativity. But in today’s volatile landscape, sustaining success requires more than execution. It demands bold, system-level innovation — starting at the top.
That’s why this Executive Briefing exists.
Join an exclusive gathering of 70–100 senior leaders for a high-level, peer-led session with Prof. Markus Baer (Vice Dean of Executive Education, Olin Business School – a global expert in organizational creativity).
Hosted by Washington University in St. Louis – Olin Business School, in partnership with Rēsu Executive Education, this rare morning session delivers sharp insight, global frameworks, and local leadership lessons. You’ll leave with new tools — and the clarity to lead your organization’s next phase of growth.
What You’ll Learn
Why most teams underperform creatively — and how to fix it
How leaders can structure for trust, dissent, and innovation speed
What it takes to scale creativity in legacy or complex environments
Real lessons from inside Vietnam’s most promising and successful organization transformation
Featured Voices
Prof. Markus Baer
Vice Dean of Executive Education, Olin Business School
A global authority on creativity, team dynamics, and innovation at scale. Professor Baer brings 20+ years of research and executive teaching to this exclusive session, along with practical tools from his signature framework, The Creative Equation®.
Washington University in St. Louis – Olin Business School
A top-ranked U.S. institution known for rigorous research, values-based leadership, and global executive education.
Who Should Attend
Founders scaling beyond product-market fit
Corporate executives leading through transformation
Heads of Strategy, HR, or Innovation navigating internal change
Senior leaders managing complexity across people, process, and pressure
Agenda at-a-glance
(program offered is in English only, there will be no cabin translation)
8:30 – 9:00 AM
Guest Arrival & Coffee Reception
Private networking session for 70–100 senior leaders, with refreshments and early introductions.
9:00 – 9:15 AM
Opening & Context — Why Innovation is a Leadership Issue
9:15 – 10:45 AM
The Creative Equation® with Prof. Markus Baer
Creativity at Scale: What Real Innovation Requires from Leaders
Led by: Prof. Markus Baer
Vice Dean of Executive Education, Olin Business School
A global authority on organizational creativity and innovation in complex environments.
In this active, hands-on session, Prof. Baer unpacks the science of creativity and how leaders can intentionally foster innovation in large, layered organizations. This is not theory — it’s an executive toolkit designed for action.
Key Takeaways:
Debunking common myths about creativity
A science-based model of how innovation actually works
The “Ideators’ DNA”: traits of high-performing creative thinkers
How to challenge assumptions and use analogies for insight
Interactive group exercise to apply the model in practice
10:45 – 11:00 AM
Coffee & Networking
11:00 – 11:40 AM
Fireside Chat: Innovation Inside the Machine
A candid leadership conversation on building innovation capacity inside a complex, regulated institution — and the systems, mindset, and decisions that made it possible.
11:40 – 12:00 PM
Closing Reflections & Leadership Commitments
Reserve Your Seat
This is a private briefing with limited capacity (70-100 seats max). If you’re a founder, C-suite executive, or transformation leader ready to sharpen your innovation edge — we’d love to have you in the room.
Ticket includes coffee and tea break reception, full access to the briefing, and private networking session.
Note: program offered is in English only, there will be no cabin translation
→ Final confirmations will be sent by August 6, 2025
Apply to Attend ↓
Standard Executive Rate
$175.00
(4,500,000vnd)
10% discount (4,050,000vnd)
Partner & Member Rate
$95.00
(2,450,000vnd)
10% discount (2,200,000vnd)
Group Rate (non-member)
$450.00
11,500,000vnd (group of 03)
10% discount (10,000,000vnd)
Ticket includes coffee and tea break reception, full access to the briefing, and private networking session.
Note: 10% discount offer ends July 31, 2025